Same coin, two different sides.
Laura and Courtney first met in 2018. What struck them wasn't what they had in common; it was what they didn't. A complementary way of seeing things that neither could fully name yet, but neither could ignore.
One was from brand and growth, the other from communications and reputation—two sides of the same leadership equation. Different lenses. The same diagnosis.
Over the years, a shared gift for pattern recognition kept pulling them back to the same conversation. Across organizations of all shapes and sizes, they would experience similar scenarios—leaders being asked to drive growth inside conditions that weren't fully built to support it.
By the end of 2025, they were no longer comparing notes. They were diagnosing.
That’s what led to the creation of Luna Advisory.
What we believe.
Every organization has a foundation: the brand, the story, the trust that got them here. Transformation and reaching the next chapter don't replace that foundation—you need to understand how you got there and build from there.
We partner with:
CEOs and Founders who are ready to write their next chapter—even when part of that means rethinking what got you there. We don’t abandon what you’ve built. We help you see what stays, what evolves and what’s ready to go.
CMOs and CCOs who know they’re driving more than the metrics show and need to make that impact visible, measurable and impossible to overlook.
PE Firms that need to know the companies in their portfolio are structured and ready for growth, pre and post-integration.
We play complementary roles in every client engagement, but share the same belief—that sustainable growth always starts with a strong foundation.
How we partner with you.
Our name says it all. The moon doesn't create its own light—it reflects and amplifies it. That's exactly how we work. We're not here to reinvent you—we're here to make sure you understand exactly what you're standing on before you decide where to go next.
The biggest external shifts often come from the smallest internal changes. When growth stalls, the instinct is to go straight to the revenue question: more clients, different people, new strategy. We ask you to pause and go one level deeper first.
We know that the word "pause" just made you nauseous. But, that quick pause allows us to listen and diagnose across the five dimensions of impact so we can move with you quickly to build what will actually last.